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Rules of Journalism

February 1, 2020

https://kottke.org/20/01/jim-lehrers-rules-of-journalism-1?utm_source=hackernewsletter&utm_medium=email&utm_term=fav

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About This Site

I tell stories that excite the imagination and sell quality services and products. That’s my brand. And that’s what you’re looking for. Because without a good story, no one’s going to listen to what you’ve got to say about your product. Think about the things you remember from your early days. It’s not that dull teacher who made you rote memorize a list of facts. No, it the good stories. George Washington and the cherry tree. (OK, probably not a true tale , but you remember it anyway). Patrick Henry saying “Give me liberty or give me death.” (Which a magazine called Liberty once cleverly used in a direct sales piece to drum up subscriptions. It had Patrick Henry saying that’s what he wanted for Christmas. It was a cute piece). Lincoln and the Gettysburg address. Martin Luther King’s “I have a dream” speech. All good stories. And that’s what you need in your sales copy. True stories, of course, but stories that engage your reader and make them want to know more – and ultimately buy your product. Your business deserves a good story. I want to tell that story for you.